TikTok is introducing a fresh option that enables them to lessen the amount of artificial intelligence-produced content appearing in their streams. This initiative comes as the platform announced that it now features over 1 bn AI-generated clips.
Testing and Rollout
This change is being tested over the next few weeks before a global rollout. This development comes amid a surge in AI content, fueled by emerging content generation software.
The Broader AI Trend
It has been noted that almost one in 10 of the quickest rising content creators on another major platform primarily display AI-generated videos. A large amount of this material is classified as “AI slop”, a phrase for poor-quality, factory-style content that is frequently illogical or bizarre.
Our research shows that a lot of users like content made with AI tools, including computer-generated images to science explainers, and we want to provide users the power to adjust the amount of that, depending on their own choices,” said a spokesperson.
Volume and Proportions
The platform shared that there are currently 1.3bn videos on its service labeled as made with AI. Overall, over 100 million media items are added to the app each day, making AI-generated material a relatively small portion of its total content library.
User Control Features
Users will be capable of reduce or increase the level of AI content they watch by accessing the “manage topic” option in the platform and choosing “AI-generated content”. Further subjects that are already be adjusted under the filter include politics, clothing, aesthetics, and movement.
AI Disclosure Rules
TikTok’s guidelines require creators to tag “realistic” AI-made content, and it bans dangerous deepfakes of well-known individuals or critical incidents. Any realistic AI-generated clip that is unmarked can be taken down under its community policies.
Additionally, the service will henceforth attach an AI-generated tag to content made using its own AI tools, or flagged by an cross-platform project for recognizing content made by AI. This action is aimed to stop users from trying to bypass the disclosure requirement.
AI Literacy Programs
The platform is additionally launching a $2 million educational fund for experts and groups to create educational content about using AI responsibly. This project will assist charitable organizations specializing in teaching coding and technology.
Moderation Strategy
TikTok has justified its safety measures, during controversy over plans to lay off numerous safety staff in the UK. The company is expected to eliminate 439 jobs in its content moderation department in its British office, with worker representatives and internet security professionals raising concerns that humans are being replaced by AI moderation.
A company official clarified that human moderation would still have a role, but AI can safeguard staff by removing the most graphic content before it gets reviewed by humans. TikTok stated a notable drop in shocking and graphic content handled by human moderators over the last 12 months due to intervention by its AI tools.
It is vital to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we also think it’s highly necessary to minimize viewing of dangerous material as swiftly, which is where a significant AI assistance is making a difference work at speed.”
